Advertising can be wasteful. Think billboards, direct mail, magazine ads and even those funny looking trucks that drive around simply to attract attention to a logo. Wouldn’t it be great if there was an ecofriendly alternative?
Curb is a British advertising agency that only uses natural materials for advertising. They have five different types of advertising:
Clean advertising – Using a pressure washer, collected rain water, and a stencil, an ad can be placed on most surfaces.
Logrow- Dirt, grass, and some talent can become an advertisement.
Sand Brand – With only sand and water, an advertisement can be a sand sculpture.
Solar Art – Using only a magnifying class and the sun’s rays, a solar artist burns any logo or picture into wood.
h2 show – Shaping waterfalls into a brand – a beautiful display.
It is great to see a company find an innovative form of advertisement that is also ecofriendly.
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Oh my these are really cool designs. But I have one question. Who is going to see some of these and how and what is the return of investment? I am all about promoting the green movement for business but dollars also have to make sense in this challenging economy.
@Richard: I think that it’s difficult to measure ROI on most brand plays. In fact, I’ve heard it said that a bad advertising campaign is just a good brand campaign. Pretty vague, but still not measurable.
I think that ultimately almost all advertising (with the exception of online) is hard to measure. That’s part of the attractiveness of internet marketing. However, that doesn’t mean a company can’t get a little creative. For example, I did see that Curb did some street logos with URLs. Maybe this is one way to get a sense of return.
Or, perhaps another way is to use a phone number with call tracking. Then, if you paid for a Curb ad and see how many people follow-up.
I think at the end of the day, any type of brand investment is going to be hard to return. But, with a few creative ideas, I think you could get closer to measuring ROI from one of these ads.
it seems like a good eco-way of advertising on the streets in an already over advertised world. If they do use just water I think it’s great!!
They are very impact driven it seems and offers a unique was of advertising, it seems that traditional advertising through the use of flyers, billboards, are damaging the environment and not as effective as what they used to be. Also with static content it’s hard to measure the ROI and also their are only a few suitable places for each, this method it seems can be put anywhere.
I’ve found another company which specialises in this and covers the whole of the UK (mentions how they will go abroad too!) http://www.dirtystreetadvertising.com – i think the name says it all. A good collection of work to date.